Specialising in business information solutions

Our goal is to serve as a resource for quality business information solutions, development, and support, and to promote Information Systems as fun, creative and empowering communications and management tools. Establish your business successfully with a professionally developed System, specifically for your goals and personality.

May
26

New Website (v5) Launched

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We have finally gotten around to redesigning our website. It has been a long time coming, and now we can introduce our new design. We hope you enjoy the new design and look forward to your comments and input.

New Website v5

Some features on offer include a colour pallete where users can change the colour of the website, and collapsable menu items purely for bragging rights.

New Website v5

New Website v5

Your input and thoughts on the new website are valuable to us, so please feel free to comment on the website or send us some feedback.

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May
16

Awesome new blog for Eagle’s View

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A highly customised feature rich Wordpress blog with dynamic CSS for changing theme colours, and backgrounds that change with the time of day to reflect what the scenery would actually look like during that time of day!

Eagle's View

Eagle's View

We know that Edith will truely enjoy her blog, and we wish her much happy and enjoyable blogging…

URL: www.eaglesview.co.za

1 Comment

Apr
27

Interpreting Web Analytics

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“Web analytics is the process of measuring various aspects of your web site in order to understand how you can improve your customers’ experience.”

Your web site is the connecting point between you and your customers. You can learn a lot by analyzing the traffic that comes through your web site.

What Analytics Measure: “Quantifiable Goals”

Take a good look into the area you’re looking to improve on your web site, before you head out to purchase a web analytics tool. Analytics provide a tremendous amount of information, but the data you need to focus on is dependent upon your requirements.

If you’re tracking an ad campaign (PPC), SEO, email, or print, then the following results would be beneficial to you:

  • Keywords. An analytics tools measures the visitors your web site receives from various keywords they’ve used. It is important to separate the results from your PPC ads versus your SEO results, so you know where your traffic is coming from.
  • Click activity. Some of the more advanced web analytics tools track suspicious PPC activity, to help you protect against click fraud.
  • Coupon Codes. When you place advertisements in print ads, voucher codes can help you measure their effectiveness. You simply provide a voucher in the ad that gives your customers a code to enter in order to activate the voucher. Your shopping cart system can pick up that voucher, every time someone uses one, and you will be able to tell that they found it through that advert.
  • Bounce rate. A bounce rate is the percentage of people who click through one of your adverts, and leave within a few seconds of arriving at your landing page. A high bounce rate may notify you to the effectiveness of your landing page and whether it correlates to your ads correctly.
  • Visitor segmentation Analytics tools can compare the behavior of different groups of visitors against each other. Groups are usually broken down by factors such as whether they arrived through a PPC ad or an organic ad, or whether they found you through your search campaign versus your email campaign, etc.

If you’re trying to understand what your users overall experience of your web site is, or want to track your sales process to determine how well your site is converting, you might be more interested in these measurements:

  • Unique visitors. This refers to individual computer users, as opposed to the number of times that users come to your web site. It’s a measure of how many people are spending quality time on your web site.
  • Conversion rate. This number tells you what percentages of your users actually make a purchase on your web site. A low conversion rate would indicate a problem somewhere in your sales process.
  • Funnel report. This measures the conceptual depth of a visitor’s progress into your site. Web analytics track visitors through the checkout process stages to see at which stage you’re losing them, so you know what pages you need to modify.

The fundamental thing that web analytics can achieve for you is performance improvement. It enables you to observe your customers’ behavior and understand which elements of your site are working, and where adjustments are needed, to deliver the best possible customer experience.

“Tracking your traffic lets you recognize what your buyers want and give it to them. Start by defining what you’re trying to improve, focus on the relevant data, and make your decisions based on what that data is telling you.”

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Apr
26

Search Engine Optimization in Laymans terms

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Search engine optimization is the process of increasing visitors to your website. More traffic to your website will result in increased leads and sales. The main purpose of Search Engine Optimization (SEO) is to increase website hits by ranking high in the results of searches performed on major search engines such as Google and Yahoo.

Search engine optimization is a highly specialized field that requires experience and knowledge of different search engine optimization techniques that can help increase the rank of a website on search engines like Google. Competition to appear on the first page of search engine is tough as there are more than 40 million websites in the world and only a handful can appear on the first few pages.

Keywords are search phrases that users type in search engines to find websites. Identifying a list of appropriate keyword phrases for your website is one of the first steps in the search engine optimization process. Using tools a search engine marketing consultant can assist you with identifying the most appropriate keywords that could drive traffic to your website with a view to increase sales for your business.

Identifying keywords and submitting your website to search engine such as Google is only a small step in the Search engine optimization process and by no means sufficient to get your website listed on the first few pages. Getting your website to appear on the first page of Google and generating sufficient traffic to be able to drive sales for your business is quite a lengthy process and would in most cases require up to a year of search engine optimization campaign conducted by a specialist in the field.

In spite of the difficulties and time involved, search engine optimization is by far the most cost effective and wide reaching form of advertising available today. Although there are many search engine optimization companies that claim to achieve quick results within weeks, such claims are often misleading. It is important for businesses to focus on long term campaign for 6 months to a year at the least. It is only then can a business truly benefit from increased leads and sales via the increased traffic to the website generated as a direct result of search engine optimization.

There are no Search Engine Optimization secrets – just SEO tasks and methodologies applied professionally on an ongoing basis in order to beat your competition in obtaining a high ranking for desired search keywords.

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Apr
17

Maclear municipality receives our professional help

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We were tasked by a client to help them set up their network. Some highlights we implemented were:

Design and implementation of Linux based perimeter firewall, transparent proxy and antivirus filter with intrusion detection system. Installation of Windows Software Update Service (WSUS) and generation of reg files and logon scripts for Active Directory.


Information Systems Security

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Mar
9

Terraqua website launched

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“Thanks for your efficiency and service, very rare in EL. Gonna send the link to a whole load of mates and see what they think. Many thanks, Ross”

Ross from Terraqua approached us requesting an entry level website for his business, which specializes in Groundwater, Geotechnical, Materials, Waste Management, Environmental and Municipal Services Partnerships fields. We designed a basic static website with which he could use to showcase to his clients.

Terraqua

URL: www.terraqua.co.za

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Feb
26

Are you worried about your bandwidth?

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confused_it_userDoes your company have to purchase a booster cap from your Internet Service Provider each month?
Are you wondering how your company could possibly go through so much bandwidth in a month?
Are you on a wireless network?
Did your Service Provider secure your Wi-Fi network and inform you of the security measures in place?
Are you aware of what eavesdroppers can see and do on an “unsecured wireless network.”?

If you answer no to the above questions, then you should consider contacting us to perform a security audit on your network.

Understanding the importance of securing a wireless network requires you to be aware of the issues resulting from not securing your network:

Real-time Traffic is Compromised

  1. People can see what Web sites you’re visiting.
  2. Login information to unsecured sites (non-SSL) is compromised, along with the content.
  3. Login information and content from services such as POP3 e-mail accounts and FTP connections is compromised.

Network is Open for Others to Connect

  1. Your internet connection may be used for sending and/or receiving illegal information, such as spam, music files or even child porn.
  2. Others can access any shared files on PCs or servers connected to the network.

Securing your Private Wireless Network

Now that you understand the importance of Wi-Fi security, Figure8 Information Studio can implement methods like those discussed below to ensure your sensitive information is secure.

To Secure Real-time Traffic

  1. Use WEP encryption at the minimum; ideally, go with WPA encryption.

To Prevent Others from Connecting

  1. Try to keep wireless coverage within a controlled area.
  2. Use MAC address filtering.
  3. Limit DHCP addresses, or assign static addresses.
  4. Disable SSID Broadcast.

Keep in mind that the use of encryption is the only method that adequately secures the real-time traffic, such as e-mails and Web browsing, on your wireless network. Most other security methods, such as MAC address filtering and disabling SSID broadcast, are intended to help prevent others from successfully connecting to the wireless network.

You can never be sure that your wireless network is completely secure. However, implementing multiple security methods means it will be much more difficult for Wi-Fi eavesdroppers to capture readable real-time data.

Protecting Yourself on Public Hotspots

When you’re using an unsecured wireless network, such as a hotspot in a hotel, cafe, airport or any other public location, you should take steps to make sure your sensitive information isn’t exposed:

Secure Your Real-time Traffic

  1. Use a VPN connection.
  2. Make sure any services you use, such as POP3 and FTP, are secured if you are not using a VPN.
  3. Don’t visit any private or sensitive Web site unless it’s secured (for example, implementing SSL) if you are not using a VPN.

Prevent Others from Connecting to Your Laptop

  1. Disable any sharing of files, folders and services.
  2. Use personal firewall software.
  3. Make sure your operating system is kept up to date.

A VPN connection encrypts any data sent from your wireless adapter all the way to the VPN server and vice versa, therefore providing end-to-end encryption. Along with providing a great way to secure the data, this also enables access to the remote network hosting via VPN server, which is often used in businesses. If you aren’t provided with a VPN connection by your employer, you can either set up your own server, for example using Windows XP, or use a subscription-based, hosted service such as JiWire’s SpotLock.

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Oct
6

Convenience Food Solutions new eCommerce website

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We were tasked to establish an ecommerce strategy for a client who specialises in convenience food. So we installed and customised an osCommerce shopping cart.

Convenience Food Solutions

URL: www.conveniencefood.co.za

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